b vibrant
Irrepressibly creative and clever, Freddie B was long destined to be in the beauty business. Warm and winsome, Freddie is all about people – making connections and fostering camaraderie.

The indefatigable salon owner describes the "hair journey" that clients can embark on. "I like to take care of people's needs, solve their hair problems and help them feel good about themselves," says Freddie.

His staff is a tight-knit group of lively professionals, all eager to learn and please. Hand-picked by Freddie himself, they bring various strengths to the table.

Whether it's the latest color, cutting-edge hairstyles or building long-lasting relationships with clients, vibrant Freddie takes the lead and everyone follows.

B Extraordinary
Take-charge, do-it-all Hector is raring to tackle anything and everything in the salon. This guy is just eager to sharpen his skills even more.

eager to feed his hunger for knowledge, hector continued his education at american crew and vidal sasson academy. “I just want to do everything,” says the former Marine whose role at the salon these days takes him from nails, skin care & waxing to haircuts and hair color .

Visual and imaginative, Hector derives inspiration from videos and magazines and can easily create anything like nail artwork, hair design or aromatherapy. “I just want to absorb all the new information and broaden my knowledge,” he says.

His herbal spa mani and pedi system is top-notch, according to clients who have tried it. He is also known to have a wonderful, personalized touch when it comes to providing skin care and waxing services.

He won’t rule out other challenges and opportunities in the future. Hector is eager to go places!

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b true
“From the age of six, I remember following my parents around as they gave massages,” says Fernando, whose parents were also practicing massage therapists back in their native Mexico.

The early exposure to the craft paved the way for Fernando’s career choice. From the time he came to the U.S., he dedicated himself to finishing masssage school and getting his license. 

It could be his “people personality” and his innate desire to help too. “I just knew in my heart I wanted to do it,” he states. “And clients have said they could feed off of my positive energy.”

Outside massage therapy, Fernando finds his energy in running. He explains, “Running for me is spiritual, like meditation.”

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b unique
From her earliest memories, Kathy has had a fascination with hair. In fact, her grade 2 report card reads, Kathy "would do well to focus on her studies and not on the little girls hair in front of her." She grew up playing hairdresser, styling all of her dolls hair, then moving on to friends hair throughout school.

After moving to Los Angeles from Canada, she pursued and fulfilled a lifelong dream of working with Paul Mitchell. With JPMS, She was a color educator, trainer and Director of education, working alongside her mentors in the beauty industry. Eternally grateful for this experience, Kathy has also worked in film and television. She's truly passionate about sharing the love of hair to her fellow stylists.

Kathy loves to share all of her geeky hair knowledge with everyone to educate you on the how's and why's of your particular hair and to ensure all your questions are answered. One of her favorite things to do is haircolor. She loves to create the perfect color for you. In her words " taking you to your NATURAL color!"

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b vivacious
young and full of life, destinee padilla thinks she was destined to be in the hair business.

“i think being in an ‘environment of hair’ influenced me so much,” said this ventura county native, who grew up around a first cousin who was constantly experimenting with her and her relatives' tresses.

armed with that influence and a desire to make it on her own, destinee successfully completed freddie b’s highly competitive apprenticeship program which included advanced education at american crew and vidal sasson academy.

destinee is eager to introduce her “new age” and edgy style and draw younger clients into the salon.

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